You need to frame your story from the start, get to the meat in the middle and close at the end - remember the call to action.
Keep it simple, focus on achieving your goals and do so in a way that would bear repeat watching...
vearendra sharma ...

Company Overview
Founded in 2005 as an SEO & Web development company, Mindurge specialises in
search engine optimisation (SEO), Pay per click (PPC), Application
Development, Web Design and Support Services. Mindurge has become one of the
Internet marketing sector's best-known and most respected optimisation
companies. Our basic aim is to satisfy our clients by providing them the best
solutions beyond their expectations. To add value to businesses and lives we
touch by creating a workplace environment where we consistently improve our
knowledge and innovative processes to deliver higher value to our customers.
Mission
To make Search Marketing affordable to individual Entrepreneurs and SMEs.
To help our customers increase their web traffic and sales which will help
them grow their business.
Our Values:
Always treat clients with Respect - Just as we would like others to treat us.
Understand our client problems and provide them with a solution that suits
their needs. Not to use sales gimmicks even if it means losing important
projects. We believe in:
Honesty and ethical Internet practices
Innovation
Fun and exciting work environment
Core Facts:
Established in 2005
1200+ Clients Worldwide
Key Markets Served
20+ countries served
Major focus on UK, USA and Australia
Infrastructure
Modular delivery centers in Delhi & Jaipur
Backup high-speed bandwidth and power
Reliable disaster recovery system
Quality
ISO 9001:2000 Certified
Adopting SEI CMMi Framework
Professional Memberships
NASSCOM
Software Technology Parks of India (STPI)
Awards & Recognition
Rated among Top 100 SME
Listed as Emerging IT SME of India 2007
Financial Performance
Profitable since inception
Above 100% CAGR since 2006
Why Mindurge
Mindurges model for designing and delivering Web-based solutions focuses on
three components of effective online marketing: visibility, design, and
content.
This simple, innovative approach to online marketing delivers tangible results
by:
Bringing potential clients to your Web site through increased visibility
Creating a positive impression of your firm (via design strategies) to keep
prospects engaged
Delivering pertinent information about your firm via compelling content
+ Visibility
Once you have a firm Web site - here's how to get noticed.
A successful Web site appeals to the right people at the right time. Mindurge
uses a wide range of online advertising and search engine optimization
products - each geared to put your site in front of more potential clients as
they search for your type of legal help in your geographic and practice areas.
High visibility means that targeted traffic is directed to your site.
+ design
You only have a few seconds to capture a visitor's attention - and the proper
design ensures you do more than just look good.
Effective site design components will give your visitors a positive first
impression of your firm. Similar to your office lobby, a well-designed Web
site conveys your unique professional image to potential clients.
Each Web site we design is carefully constructed and engineered, leveraging
our years of Web design and legal industry experience. Mindurge's design
strategy combines your business content and ideas with our expertise in
navigational structure and site optimization.
The result is a Web site that represents your firm well - and reaches your
target audience.
+ content
Fresh and relevant content provided just for you.
Once potential clients arrive at your Web site, the content must win them over
and move them to call. Mindurge provides compelling content that will give
your firm a commanding Web presence.
In addition to showcasing your firm's talents, successes, and expertise to new
and existing clients alike, well-developed content also enhances site
visibility. Typically, Web sites with relevant, frequently updated content are
ranked higher by search engines, further increasing your chances of being seen
by potential clients.
Quality Policy
Through Mindurges Quality Policy, we commit ourselves to deliver solutions to
our customers, which fulfill their business needs, while nurturing a long-term
partnership and enhancing their customer experience. We aspire to achieve
these objectives by inculcating an environment within our company & our
people, towards customer focus, quality awareness and by fostering learning,
knowledge-sharing, mentoring, improving our processes, adapting new
technologies and building trust through transparency and mutual respect. We
further commit ourselves to being a socially responsible company and fulfill
our obligations towards the expectations of our external stakeholders.
People
A good team is significant to the success of any business. Mindurge takes
pride in having a trustworthy and sturdy team of more than 40 members. Since
our founding, we have worked with the best in the industry. We pride ourselves
on the skills and professionalism of our team members and invest time and
effort in training them to further enhance their skills. During recruitment,
we take utmost care to select the most deserving candidates having high
cultural values along with a calm mind-set.
Our project managers and key account managers are available round the clock
for any kind of communication and information transmission so that work is not
hampered in any way. Team Managers can be contacted through email, phone and
any Instant Messenger convenient to the client such as MSN, Yahoo, AIM, Google
Talk, Skype and ICQ.
At Mindurge, we value your time as much as our own. Our turn-around time is
the most minimal and we assure reply within 1 business day.